My husband created Special K advertising for years. In fact, I was his muse for the Special K Pinch campaign.
"Do the Special K Pinch, if you can pinch more than an inch you should start your day with the Special K breakfast..."
When we were dating and I was pretty darn slim at age 25 and he tried to pinch an inch on my waist (good luck!) as he had read that was a way to determine you needed to lose weight and BOING! He ran to his typewriter and the rest is history...
My husband created Special K advertising for years. In fact, I was his muse for the Special K Pinch campaign.
ReplyDelete"Do the Special K Pinch, if you can pinch more than an inch you should start your day with the Special K breakfast..."
When we were dating and I was pretty darn slim at age 25 and he tried to pinch an inch on my waist (good luck!) as he had read that was a way to determine you needed to lose weight and BOING! He ran to his typewriter and the rest is history...
great story and interesting bit of advertising history...
ReplyDeleteOh wow! Angie that's amazing - who'd have thunk it?! I've not needed Special K of course being so slim and sveldt! !A kind Swedish shortbeard )
ReplyDelete