Wednesday, 8 August 2012
Gloria Took The Double Guarantee of Her New Stardust Bra With More Than A Grain of Salt
Of course we all know to take something with a grain of salt (or pinch of salt, as some say) is to not take what someone says too seriously, there is a possibility that it is only partly true!
Juxtaposition of two vintage ads from Woman's Day Magazine, November 1952.
The ad for the Stardust Life-Insured Bra the bra with ooh! la! la! and the $10,000,000 UPLIFT LINING which guards your health" was unconditionally guaranteed for a full year's wear satisfaction.
A portion of a color advertisement featuring a woman wearing a bra and holding her fine lingerie over one arm and a handful of bleach powder in her hand was from an ad for SNOWY BLEACH - "now science makes it possible to bleach nylon and rayon - SAFELY!